Villaflores — Fresh flowers and gifts for any occasion with Villaflores
Mobile Web Design
Buying flowers on markets seemed old school for the startup called Villaflores based in Chile. They were looking for an easy solution for those who would like to send gifts while being away from their loved ones.
Villaflores wanted to create the best experience for sharing happiness with flowers. We joined the challenge to design an elegant mobile-first ecommerce website.
Villaflores is an online flower shop with home delivery of flowers in the Metropolitan Region of Chile. They deliver floral arrangements and bouquets, both for individuals and businesses including hotels, stores, offices, restaurants, weddings and other special events.
Villaflores previous website was outdated and too complex. There was no mobile version, navigation was inconvenient and checkout flow had a very high bounce rate.
The main focus was to create a native app-like mobile version of their store by applying the best UX practices. Another task was to improve checkout flow to reduce bounce rate, and, of course, improving overall user experience by applying aesthetic UI.
We redesigned Villaflores ecommerce store user interface, improved everything from the mobile version, checkout to every last page of their website. We also worked not only on the website, but their email marketing materials, iconography and illustrations as well.