Villaflores — Fresh flowers and gifts for any occasion with Villaflores
About project
Client
Villaflores
Services provided
Web Design,
Mobile Web Design
Industry
Ecommerce,
Flowers,
Gifts
Year
2020
Buying flowers on markets seemed old school for the startup called Villaflores based in Chile. They were looking for an easy solution for those who would like to send gifts while being away from their loved ones.
Villaflores wanted to create the best experience for sharing happiness with flowers. We joined the challenge to design an elegant mobile-first ecommerce website.
The client
Villaflores is an online flower shop with home delivery of flowers in the Metropolitan Region of Chile. They deliver floral arrangements and bouquets, both for individuals and businesses including hotels, stores, offices, restaurants, weddings and other special events.
The challenge
Villaflores previous website was outdated and too complex. There was no mobile version, navigation was inconvenient and checkout flow had a very high bounce rate.
The main focus was to create a native app-like mobile version of their store by applying the best UX practices. Another task was to improve checkout flow to reduce bounce rate, and, of course, improving overall user experience by applying aesthetic UI.
The sollution
We redesigned Villaflores ecommerce store user interface, improved everything from the mobile version, checkout to every last page of their website. We also worked not only on the website, but their email marketing materials, iconography and illustrations as well.
