STARTUP STARTUP STARTUP
STARTUP DIVISION

revival through a
full re-brand.

Startup Division is the leading startup support organisation in CEE region.

We helped them rebrand - from the first logo sketch to a strong new brand - physical and digital.

Client

Startup Division

Category

Consulting

Services

Logo & Branding
User Interface Design
User Experience Design
Front-End Development
Back-End Development

Year

2017

Challenge

Historically rebranding is a slippery slope, which in bad hands can go horribly wrong. We took the challenge to create a new face for the well-known startup support organisation by rebranding it and developing a new visual identity including a new logo, brand-book, and a website.

Solution

We built a visual identity that mirrors the deep values and a variety of quality services that Startup Division has to offer. The new logo, reminiscent of a magnet, represents the core mission of the organisation – connecting entrepreneurs, mentors and investors to help their ideas grow. On top of that – the new look portrays the playful and funky yet professional nature of the organisation.

Building a strong collaboration with the client

We at Flair Digital have known Startup Division for a long time. Many of our team members took part in their startup support programs, entrepreneurship trainings and mentorship sessions. This helped us to better understand not only Startup Division itself, but more importantly, the importance of the work they are doing and its impact on the whole small business ecosystem in our region.

website website

Fusing playfullnes and professionalism

Our mission was to creatively and carefully portray two sides of Startup Division: On one hand its professional expertise in executing global entrepreneurship support programs, long track record in working with big corporations, and on the other hand its friendly and approachable charisma when working with startups and helping young wannabe entrepreneurs.

Top-notch advise at your fingertips

Big corporate or a small startup - sometimes we all need help or advice. Sometimes we even need it ASAP. That’s why we have done a fully responsive website so anyone could find the latest Startup Division’s news, programs, events, and contacts on the go - be it on their mobile or tablet.

responsive responsive responsive

Startup support powerhouse - now rebranded

Numerous hours of brainstorming, careful planning, sketching, designing and developing has brought the results desired by Startup Division. They are proud to present their new face to the huge audience that is following them, and we are proud to have helped them achieve that! Check their website if you need help with your startup, or if you are a corporate organisation interested in upping your game by executing top-notch corporate innovation program.

view live website
clients clients clients
4

Specialists worked on the project

32K

Project views in the design community

5M EUR

Money raised for startups

NEXT PROJECT