CityBee — The leading car sharing service in Central Eastern Europe
When CityBee first approached us, the main task was to completely redesign the old website design, which in no way corresponded to the level and scale of the company at that time.
They have been unhappy with the conversion rates and the navigation seemed too complex. Flair was challenged to come up with a better UX and UI. And summarising their feedback - Job well done, Flair!
CityBee is a new concept of personal mobility in urban areas, it is a shared mobility service (cars, bikes, electric scooters) designed to reduce pollution in cities and facilitate all travels.
It's a sexy, stylish and economically clever way to move around the city. By using the app you can find the nearest car, unlock it with a press of a button and simply enjoy driving for as long as you want.
The easy-to-use CityBee app does the job - 4.7 rating on App Store speaks for itself! However, their old website wasn’t inviting newcomers or tourists enough.
An improved experience on website with a focus on copy, visuals and clever navigation was needed to capture the attention of desired audience. The team also wanted Flair to ensure the website was more flexible on the backend. So we created a custom site management, including the integration with their transport database.
We enhanced navigation and developed user flows to boost performance for every page of their site. Smooth process between our 3D artists, designers and developers allowed us to deliver progress updates fast and constantly. To sum up - within just 30 days after the launch, CityBee experienced an uptick in everything from average session durations to app downloads, compared to the old website.
We continue to work closely with CityBee on adding additional features and optimizing their website and are proud to have a fantastic relationship with the team.