Blaze — The most exclusive modern online gaming & casino platform
About project
Client
Blaze Ltd.
Services provided
UI/UX Design,
Art Direction,
Illustrations,
Icons Design
Industry
Casino,
Betting,
Gambling
Year
2020
Our friendship with Blaze began at the start of their journey. They approached us for assistance in improving the user experience of their website and tweaking the brand identity.
What was supposed to be a one-time request became a long-term relationship that continues to this day. We are not only in charge of the website's UX/UI, but also help Blaze design new games.
The client
Blaze builds social and compliance-focused gaming products in a socially responsible way. Their goal is to eliminate stigma while creating truly entertaining experiences that players love. Their provably fair technology enables industry-first transparency that is completely unique.
The challenge
1.0 version was difficult to navigate and the UI was unappealing, so new users abandoned the website before even trying to play the first game. It was time for Blaze to evolve and adapt.
Our main goal was to create a strong new identity without losing touch with the existing community and building a comprehensive experience for Blaze platform users. The primary purpose of the website was to increase the adoption and provide intuitive navigation.
The solution
We have improved everything on the platform - from menu bars to button positions, to dashboard design and game menus. This was a cohesive approach that began with our branding department and extended not only to UX/UI, but also to every single icon and illustration created by Flair members.
Today we are excited seeing Blaze grow into a world-class product with over 1000 games and over 1 million active users.
900%
User base increase after redesign
